Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.
If you are writing to someone who has a doctorate or medical degree, use the abbreviated form: "Dr." However, for other titles, such as professor, judge, rabbi, etc., write out the full title and capitalize it. For example, your salutation in a letter to a judge would be, "Dear Judge Barnard." Or, if your correspondence was with a rabbi, you might write, "Dear Rabbi Williams."