Tips and Tricks for Better Letters: Following the proper formatting is only the first part of writing a letter that gets action. The content of a poorly formatted letter is unlikely to be read _ in one study of HR personnel, more than 80% said they’d throw out a resume if there were only one or two errors in the cover letter _ but even a well_formed letter is unlikely to be acted on unless the content is powerful and engaging. Once you have their attention, you need to create interest in whatever you’re offering. Promise to solve their problems _ with a great product, with your services, with a partnership, with whatever it is you’re writing about.
Personal pronouns (like I, we, and you) are important in letters and memos. In such documents, it is perfectly appropriate to refer to yourself as I and to the reader as you. Be careful, however, when you use the pronoun we in a business letter that is written on company stationery, since it commits your company to what you have written. When stating your opinion, use I; when presenting company policy, use we.