Tips and Tricks for Better Letters: Following the proper formatting is only the first part of writing a letter that gets action. The content of a poorly formatted letter is unlikely to be read _ in one study of HR personnel, more than 80% said they’d throw out a resume if there were only one or two errors in the cover letter _ but even a well_formed letter is unlikely to be acted on unless the content is powerful and engaging. Once you have their attention, you need to create interest in whatever you’re offering. Promise to solve their problems _ with a great product, with your services, with a partnership, with whatever it is you’re writing about.
Sometimes a person's gender is unclear from a name _ names like "Corey" or "Blake," are both common women's and men's names. If that is the case, do some investigating to determine gender from searching on LinkedIn or a company website. But if it remains ambiguous, simply write out the person's full name, dropping the title. For example, "Dear Corey Meyer."