For instance, in a typical job application, the problem is that the company or organization needs a position filled, and more importantly they need someone who can do the job well and help the organization achieve its mission (which may be more profits, or it may be to save children in Darfur or to end global warming or to cure cancer). You arouse their interest by telling them that you’re the right person for the position and by promising to help them achieve their mission.
You can also include links to online portfolios, if appropriate, or a link to your professional social media account such as LinkedIn or Twitter. You don't want to make this section too cluttered, however, so restrict yourself to the most relevant information. Here's how to set up an email signature, along with more advice on what to include in it and what to leave off.