Tips and Tricks for Better Letters: Following the proper formatting is only the first part of writing a letter that gets action. The content of a poorly formatted letter is unlikely to be read _ in one study of HR personnel, more than 80% said they’d throw out a resume if there were only one or two errors in the cover letter _ but even a well_formed letter is unlikely to be acted on unless the content is powerful and engaging. Once you have their attention, you need to create interest in whatever you’re offering. Promise to solve their problems _ with a great product, with your services, with a partnership, with whatever it is you’re writing about.
Business writing varies from the conversational style often found in email messages to the more formal, legalistic style found in contracts. A style between these two extremes is appropriate for the majority of memos, emails, and letters. Writing that is too formal can alienate readers, and an attempt to be overly casual may come across as insincere or unprofessional. In business writing, as in all writing, you must know your audience.