Writing for a business audience is usually quite different than writing in the humanities, social sciences, or other academic disciplines. Business writing strives to be crisp and succinct rather than evocative or creative; it stresses specificity and accuracy. This distinction does not make business writing superior or inferior to other styles. Rather, it reflects the unique purpose and considerations involved when writing in a business context.
While a simple "Hi," "Hello," or even "Hey" is appropriate in casual correspondence, a more formal salutation is appropriate when you are emailing about a business_related matter, such as a cover letter, letter of recommendation, or inquiry letter.