Consider the daily life of whomever you’re sending a letter to _how many other things might they have on their mind when they read your letter. Maybe they have a meeting in five minutes. Maybe yours is one of 200 letters they have to wade through. Maybe it’s the end of the day and they’re worn out. Giving them a concrete action to take makes it all the more likely that it will “stick” _ they’ll add it to their todo list or their calendar, they’ll pick up the phone, they’ll check out your website, or they’ll respond.
Closing: When you're writing a business letter or email message it's important to close your letter in a professional manner, so you're letter, in its entirety, is well_written and professional. Signature: When you are sending a paper letter, finish the letter with your signature, handwritten, followed by your typed name. If this is an email, simply include your typed name. Finally, don't forget to spell check and proofread your letter before you send it. Again, ask a family member, friend or colleague to review it for you. It's always good for another pair of eyes to take a look because it's hard to catch our own mistakes.