Reread the description of your task (for example, the advertisement of a job opening, instructions for a proposal submission, or assignment prompt for a course). Think about your purpose and what requirements are mentioned or implied in the description of the task. List these requirements. This list can serve as an outline to govern your writing and help you stay focused, so try to make it thorough. Next, identify qualifications, attributes, objectives, or answers that match the requirements you have just listed.
However, before using a general salutation (or leaving off a salutation), try to find out the name of the person you are contacting. If you are applying or inquiring about a job and the hiring manager’s name is not included on the job listing, you might look up the title of the employer or hiring manager on the company website. If there is a contact number, you might also call and ask an administrative assistant for the name of the hiring manager. If you are sending a different type of letter, you can still look up the person’s name on the company website, or speak to an administrative assistant or contact at the company for the name of the person you are trying to reach.