Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.
Do you need to write a business letter? Not sure about the best layout to use or what to include in your letter? It's important that all the business letters you write are properly formatted and professional in appearance. When you are writing to prospective employers, colleagues, professional and business connections, the layout of your letter is almost as important as what you are writing. If the letter isn't formatted correctly, doesn't have enough space between paragraphs, and uses a non_traditional font style or size, it can reflect poorly on you.