If your intent is to persuade the recipient in some way, whether it's to invest money, give you a reference, hire you, partner with you, or fix an issue, create a compelling case for your cause. If, for example, you want the reader to sponsor a charity event, identify any overlap with their company’s philanthropic goals. Convince the reader that helping you would be mutually beneficial, and you will increase your chances of winning their support. Keep your closing paragraph to two sentences. Simply reiterate your reason for writing and thank the reader for considering your request.
Business Letter Writing Guidelines. Here are guidelines for writing a business letter, so all your correspondence makes the best impression. Margins: Business letter margins should be about 1" all around. This gives your professional letter an uncluttered look. You should align your text to the left; this is how most documents are aligned, so it will make your letter readable. Letter Spacing: Leaving space in your letter creates a clear, uncluttered and easy to read look that the reader will appreciate. Your letter should be in block format: the entire letter should be aligned to the left and single_spaced except for a double space between paragraphs.