Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.
Parts of Business Letter. A business letter will be more impressive if proper attention is given to each and every part of the business letter. There are 12 Parts of Business Letter. The Heading or Letterhead,Date, Reference, The Inside Address, Subject, Greeting, Body Paragraphs, Complimentary Close, Signature and Writer’s Identification, Enclosures , Copy Circulation, PostScript