Remember, you're hoping the person who receives your letter has no memory of your closing at all. The last thing you want is a hiring manager going into an HR meeting with your cover letter in hand, asking the team if they want to meet with "Mr. Kindest Personal Regards."
In the end, this is all about respect for your recipient. If you’re offering a real solution to a real problem, people want to know about it. By following proper and well_understood formats and keeping your writing clear and engaging, you’re making it easier for them to solve their problem. Provided that you’re honest and have the skills and talents to back up your claims, writing a good, solid letter makes it more likely that both you and your reader will be satisfied. Try it the next time you have to write an important letter.