Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.
Closing: When you're writing a business letter or email message it's important to close your letter in a professional manner, so you're letter, in its entirety, is well_written and professional. Signature: When you are sending a paper letter, finish the letter with your signature, handwritten, followed by your typed name. If this is an email, simply include your typed name. Finally, don't forget to spell check and proofread your letter before you send it. Again, ask a family member, friend or colleague to review it for you. It's always good for another pair of eyes to take a look because it's hard to catch our own mistakes.