Letter Text: Business letter text should be clean and readable. Avoid writing your letter in one large block of text. Break your text into several concise paragraphs. These paragraphs should be aligned to the left; this allows for easier reading. When you have completed your letter, ask someone else to read it for you. Have them glance briefly at the letter. Is there too much text on the page? Is it easy to see the distinct paragraphs?
If your intent is to persuade the recipient in some way, whether it's to invest money, give you a reference, hire you, partner with you, or fix an issue, create a compelling case for your cause. If, for example, you want the reader to sponsor a charity event, identify any overlap with their company’s philanthropic goals. Convince the reader that helping you would be mutually beneficial, and you will increase your chances of winning their support. Keep your closing paragraph to two sentences. Simply reiterate your reason for writing and thank the reader for considering your request.