Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.
Beginning the Letter. Know the format: There are some business standards which need to be followed. One must use a common font to type a business letter. One must use indentation, paragraphs, margins etc. The text must be typed in black color only. Choose the Right Kind of Paper: One must print a letter in a letter sized paper. The standard size of the paper is A4.