There is a tendency to think that the often arbitrary rules of letter writing don’t really matter, that as long as your recipient can work out what you’re saying, that’s good enough. This shows a great deal of disrespect for your recipient, though, and for your own ideas. It suggests that a) your reader’s time isn’t valuable enough for you to write clearly and efficiently, and b) that you don’t particularly care about the content of your letter.
Application letters and cover letters. Many people believe that application letters and cover letters are essentially the same. For purposes of this handout, though, these kinds of letters are different. The letter of application is a sales letter in which you market your skills, abilities, and knowledge. A cover letter, on the other hand, is primarily a document of transmittal. It identifies an item being sent, the person to whom it is being sent, and the reason for its being sent, and provides a permanent record of the transmittal for both the writer and the reader.