Since your signature is likely to be difficult to read, type your name down a couple of lines so that your reader knows who is writing to them. Enclosures: (Below signature block) If you have included any further material _ a business card, a brochure, a price sheet, whatever _ list the number of items and describe each. Finally, proofread, proofread, and proofread again. While a friend might excuse even the worst spelling and grammar, a business letter is often your first (and maybe only) chance to make an impression _ it needs to be impeccable.
Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.