For uploaded or mailed cover letters, you do not need to include as much information as you would in an email message, because the heading of your cover letter includes your contact information. For a paper cover letter, use a formal business_style letter format which includes a heading, salutation, the body of the letter, closing, and your signature. Review these guidelines for what to include in your letter.
If you’ve done that well, they’re going to be asking themselves “How can I make this happen?”, which you answer in the last section of your letter by proposing an action they can take. “Call me at 鴔) 555 to arrange an interview” or “Let’s meet next Thursday to discuss this proposal” or “Order your copy today”. Don’t leave the action for your recipient to figure out. I think a lot of time we lack the confidence to ask for the action we want, and we give ourselves an “out” by leaving it unsaid, hoping they’ll figure it out themselves.