When writing an application letter, remember that you probably have competition. Your audience is a professional who screens and hires job applicants—someone who may look through dozens or even hundreds of other applications on the day she receives yours. The immediate objective of your application letter and accompanying resume is to attract this person’s attention. Your ultimate goal is to obtain an interview. As you write your application letter, be sure you complete three tasks: catch the reader’s attention favorably, convince the reader that you are a qualified candidate for the job, and request an interview.
You can also include links to online portfolios, if appropriate, or a link to your professional social media account such as LinkedIn or Twitter. You don't want to make this section too cluttered, however, so restrict yourself to the most relevant information. Here's how to set up an email signature, along with more advice on what to include in it and what to leave off.