Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.
How to Write Business Letter: Suppose you are writing a business letter for the very first time. You will ask yourself the question ‘how to write a business letter’. There is no need to scratch your head. All Business letters follow a fixed format. The answer to the question how to write a business letter is broadly classified into four categories.