In the end, this is all about respect for your recipient. If you’re offering a real solution to a real problem, people want to know about it. By following proper and well_understood formats and keeping your writing clear and engaging, you’re making it easier for them to solve their problem. Provided that you’re honest and have the skills and talents to back up your claims, writing a good, solid letter makes it more likely that both you and your reader will be satisfied. Try it the next time you have to write an important letter.
However, before using a general salutation (or leaving off a salutation), try to find out the name of the person you are contacting. If you are applying or inquiring about a job and the hiring manager’s name is not included on the job listing, you might look up the title of the employer or hiring manager on the company website. If there is a contact number, you might also call and ask an administrative assistant for the name of the hiring manager. If you are sending a different type of letter, you can still look up the person’s name on the company website, or speak to an administrative assistant or contact at the company for the name of the person you are trying to reach.