For instance, in a typical job application, the problem is that the company or organization needs a position filled, and more importantly they need someone who can do the job well and help the organization achieve its mission (which may be more profits, or it may be to save children in Darfur or to end global warming or to cure cancer). You arouse their interest by telling them that you’re the right person for the position and by promising to help them achieve their mission.
Signatures if You're Emailing. If you are sending your cover letter or inquiry letter by email, end with a polite sign_off followed by your full name. You do not need to sign a cover letter that is being sent electronically. Write out your full name in the same font as the rest of the letter, and there's no need for italics or a handwriting font. The formatting here is very similar to an uploaded cover letter. However, emails do not contain a header with your phone number or other contact information. It's a good idea to include these details in your closing paragraph or after your typed signature. That makes it easy for the employer or networking contact to get in touch with you.