Business Letter Writing Guidelines. Here are guidelines for writing a business letter, so all your correspondence makes the best impression. Margins: Business letter margins should be about 1" all around. This gives your professional letter an uncluttered look. You should align your text to the left; this is how most documents are aligned, so it will make your letter readable. Letter Spacing: Leaving space in your letter creates a clear, uncluttered and easy to read look that the reader will appreciate. Your letter should be in block format: the entire letter should be aligned to the left and single_spaced except for a double space between paragraphs.
Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.