For instance, in a typical job application, the problem is that the company or organization needs a position filled, and more importantly they need someone who can do the job well and help the organization achieve its mission (which may be more profits, or it may be to save children in Darfur or to end global warming or to cure cancer). You arouse their interest by telling them that you’re the right person for the position and by promising to help them achieve their mission.
Even though you are using a personal account, choose an email address that looks professional. Your best bet is some variation on first initial, last name (e.g., [email protected].com) or first name, last name [email protected].com). Here's how to set up an email account just for your job search. Tips for Writing a Compelling Cover Letter. Get information on how to write a cover letter, including what to include in your cover letter, cover letter format, targeted cover letters, and cover letter samples and examples.