If you’ve done that well, they’re going to be asking themselves “How can I make this happen?”, which you answer in the last section of your letter by proposing an action they can take. “Call me at 鴔) 555 to arrange an interview” or “Let’s meet next Thursday to discuss this proposal” or “Order your copy today”. Don’t leave the action for your recipient to figure out. I think a lot of time we lack the confidence to ask for the action we want, and we give ourselves an “out” by leaving it unsaid, hoping they’ll figure it out themselves.
Business writing should be clear and concise. Take care, however, that your document does not turn out as an endless series of short, choppy sentences. Keep in mind also that “concise” does not have to mean “blunt”—you still need to think about your tone and the audience for whom you are writing. Consider the following examples: After carefully reviewing this proposal, we have decided to prioritize other projects this quarter.