If your intent is to persuade the recipient in some way, whether it's to invest money, give you a reference, hire you, partner with you, or fix an issue, create a compelling case for your cause. If, for example, you want the reader to sponsor a charity event, identify any overlap with their company’s philanthropic goals. Convince the reader that helping you would be mutually beneficial, and you will increase your chances of winning their support. Keep your closing paragraph to two sentences. Simply reiterate your reason for writing and thank the reader for considering your request.
Beginning the Letter. Know the format: There are some business standards which need to be followed. One must use a common font to type a business letter. One must use indentation, paragraphs, margins etc. The text must be typed in black color only. Choose the Right Kind of Paper: One must print a letter in a letter sized paper. The standard size of the paper is A4.