Include Information about the Company: One must clearly state the name and the address of the company. Try to use a letterhead of the company for any business use. Include the date: Writing the date helps the person to have a record of the on_going business. Add the Recipient’s Information: In a business letter, one must clearly type the name, address, and the job title of the recipient to remove any ambiguity. Choose a Salutation: It is a way of showing respect towards the recipient. One can also use ‘To Whom It May Concern’ if he doesn’t know the person addressed.
Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.