Tips and Tricks for Better Letters: Following the proper formatting is only the first part of writing a letter that gets action. The content of a poorly formatted letter is unlikely to be read _ in one study of HR personnel, more than 80% said they’d throw out a resume if there were only one or two errors in the cover letter _ but even a well_formed letter is unlikely to be acted on unless the content is powerful and engaging. Once you have their attention, you need to create interest in whatever you’re offering. Promise to solve their problems _ with a great product, with your services, with a partnership, with whatever it is you’re writing about.
Formal communication is on the wane in modern life, but there are still times when it's the only correct way to reinforce a connection or convey information. If you're applying for a job, looking for a recommendation, or expanding your network, err on the side of formality. Don't let the slightly archaic feel of a formal business letter tempt you into using flowery, outdated language.