Even though you are using a personal account, choose an email address that looks professional. Your best bet is some variation on first initial, last name (e.g., [email protected].com) or first name, last name [email protected].com). Here's how to set up an email account just for your job search. Tips for Writing a Compelling Cover Letter. Get information on how to write a cover letter, including what to include in your cover letter, cover letter format, targeted cover letters, and cover letter samples and examples.
Then you arouse their desire by explaining how you can do this — for instance, by showing how successful you’ve been in other positions, or by explaining the specialized training you have relevant to the job. Avoid jargon here — explain clearly and concisely the benefits of the solution you offer. When I worked in marketing, I learned an important lesson: nobody buys anything based on features (and “buy” is used in its loosest possible sense, like you “buy” an idea). You have to explain exactly how those features will benefit the potential buyer.