Consider the daily life of whomever you’re sending a letter to _how many other things might they have on their mind when they read your letter. Maybe they have a meeting in five minutes. Maybe yours is one of 200 letters they have to wade through. Maybe it’s the end of the day and they’re worn out. Giving them a concrete action to take makes it all the more likely that it will “stick” _ they’ll add it to their todo list or their calendar, they’ll pick up the phone, they’ll check out your website, or they’ll respond.
For uploaded or mailed cover letters, you do not need to include as much information as you would in an email message, because the heading of your cover letter includes your contact information. For a paper cover letter, use a formal business_style letter format which includes a heading, salutation, the body of the letter, closing, and your signature. Review these guidelines for what to include in your letter.